RED Instructor Training > RED Blog

RED's Instructor Blog

RED is the largest driving instructor training organisation in the UK. We will be using our blog to share our expertise and opinions on topics related to driving instructors and the driving industry as a whole.

Through our wealth of experience, we will be offering tips and advice for those who are training to become a driving instructor, as well as those who are already qualified!

Read on and leave us a comment or two to let us know your thoughts!

divide
September 23rd, 2011

Being a RED Instructor – Part 1

Starting on the road to your new career with RED Driving School is the beginning of a partnership. A partnership in which we both must succeed for us both to benefit. To help introduce you to the world of being a RED Instructor we have produced a short guide which we will present to you in 3 parts.

Being a RED instructor is a partnership between you and RED.

Recognise ‘partnership’ with RED

A franchise is a two way opportunity. So it is as much about what we can do for you as it is about what you can do for yourself. You should consider every client that you receive or generate yourself as a business opportunity. What this means is you should recognise that your new client has the potential to generate even more work for you.

Actively market yourself before starting

We recommend you using your free marketing materials that RED will provide (business cards, postcards and posters) to distribute them in local shops, sports centres, staff rooms, coffee shops, hairdressers, takeaways, local garages and workshops, 6th forms and colleges/universities.

Spread the word

Tell all your friends, family, work colleagues and any friends on social networking sites. Add RED Driving Schools Facebook page to your own page. If you have children of school age make sure that ALL the parents know regardless of your child’s age.

Time frame for your business

You need to be realistic as to how long it will take to grow your business as you are coming into an established market place. As with any new business the first year will never be as profitable as the third. As you will learn better ways to sell double lessons, plan your diary and offer less discounts as you will be getting more recommendations where people will want to learn with you. You may also find that you can cover a smaller area as your recommendations will be closer to home.

Promos

Discuss with your business development manager potential promotion opportunities such as shopping centres, train stations, boot fairs, school fetes and summer fairs or you may have some other ideas. These are a fantastic way of kick starting your diary in the early days.

Keep an eye out for Part 2.

Posted in Driving instructor careers | Tagged , , , | Leave a comment
divide
September 7th, 2011

Becoming a Successful Student

identify an individual's training needs

Recognise your pupils strengths and weaknesses

A key part of being a successful ADI is to be able to recognise the pupil’s strengths and weaknesses and use the information to help create an effective personal development plan. From this you will be able to choose a suitable training solution.

A key part of being a successful student is to be able to apply the same techniques to your own performance and to be able to recognise your own strengths and weaknesses.

In all training environments it is widely accepted that the use of the training cycle ensures a systematic approach. This approach leads to

  • An individual’s training needs being identified
  • A training solution being identified or designed
  • Action/training taking place
  • An evaluation to measure the impact of this action/training

In the learner driver environment you may be more familiar with this in the form of the basic lesson structure of Recap, Objective, Main Points, Practice, and Summary.

Preparing the ground

This cycle starts with identifying your training needs. It is virtually impossible to do this effectively without sufficient information. This is where you will need to work through the information you have been gathering such as action plans, session marking sheets and record of achievement.

 There are a number of personal challenges in undertaking an exercise of self-evaluation.

  • It requires you to be honest with yourself
  • Self-consciousness can make us very defensive, especially if we fear negative feedback.
  • It requires a firm commitment actually to do something with the feedback in order to bring about a positive change.
  • Impartiality can also be a problem

Step One

The first step is to obtain feedback from various sources over a period of time. This should include feedback from your customers, your colleagues, fellow students, your test results and the test results of your pupil’s. You should also regularly evaluate your own performance and note your strengths and weaknesses.  Including feedback from these various sources is often referred to as 360° feedback. A simple and effective way of gathering this information is to create a set of questionnaires.

Whoever your questionnaires are designed for, they should ask questions that target the same things but give you a different perspective from your own. You may think you state the fault clearly, but your pupils may not. You may think you praised them, but your pupils may not. You may see yourself as professionally presented, but your colleagues may not.

Once you have a sufficient amount of information you will need to analyse it. Remember, a definition of analysis is to break something down into its component parts in order to investigate how they affect the whole. It is not sufficient to generalise and ask yourself how your core competencies are. You should break this down, for example: If I noticed the driver’s faults, did I inform them? Did I inform them in good time? Did I state the fault clearly? Or did I use positive reinforcement when they did something well?

Step Two

Once you have analysed the feedback and identified aspects of your performance that require improvement, ensure that what has been noted is prioritised and a suitable solution identified and planned.

Not all issues identified within the feedback will require you to take formal training. A correction to a weakness may be made simply because the analysis exercise has raised your awareness. The corrective measure has to give you a good return on your investment – regardless of whether this investment is time, money or effort. Basically don’t use a sledgehammer to crack a nut.

So, if for example you have decided that your weakness was caused by not knowing what to do, a solution may be to identify a book or website that could improve your knowledge.

If you didn’t know how or why you should do it, you could contact your trainer, a colleague or even the industry forums for an explanation.

If you know what to do, how to do it and why, and have tried to put this into practice, but you still can’t do it, you may then need more training.

Step Three

This step is simple – carry out the solution, read the book, speak to someone or commit to and attend the necessary training.

Step Four

The final step in the cycle is often the most neglected. You need to determine if the desired outcome has been achieved. It is vital to evaluate the impact of the changes you have made or the training you have had. Are you getting better results? Is the feedback from your pupils more positive? Is the feedback from your colleagues more positive? If not why not?

…And so the cycle continues.

As stated earlier you are more familiar with this process within the basic lesson structure and therefore you already have the basis for this within your existing skills. The key now to becoming that successful student is to put the cycle into practice targeting your own weaknesses. If this is a new concept to you, the process may seem difficult. However, with guidance you will quickly become familiar and the process of creating a personal development plan becomes second nature. The effect of this will be that you, your business and your pupils will be reaping the benefits.

There are many books written on the subject of the Training Cycle. One that I would recommend and have found particularly useful is Penny Hackett’s ‘Training Practice’, which is used support the Chartered Institute of Personnel and Development (CIPD) training courses.

Posted in Driving instructor tips | Tagged , , , , , | Leave a comment
divide
August 12th, 2011

Further Driving Qualifications for ADI’s

You can continue to learn even once you are qualified.

There are numerous further or Advanced Driving Tests available for ADI’s which can help improve your own driving ability and count towards your CPD.  Some of the most popular are listed below. Which of these you choose should depend on how you, your customers and your business will benefit from the test.

Taking a practical driving test may not, on face value, give any benefit to your customers as it does not directly improve your teaching ability. However, the preparation you do will include improving your level of knowledge and understanding, which will indirectly improve your teaching. None of the practical driving qualifications will directly lead you to other revenue streams. If this is what you plan, you should add a qualification such as ORDIT registration or Fleet Trainer registration. Below is more detail regarding the practical driving tests.

DSA Cardington Special Test

The Cardington Special Test is only open to ADI’s. Conducted at the DSA’s Training and Development Headquarters in Cardington, Bedfordshire, it is graded in the same manner as the DIAmond Special Test (see below). Candidates drive for 80 – 90 minutes (including manoeuvres) and must receive no more than 3 driver faults in order to gain a Grade A pass. Certificates are only presented to candidates who score a Grade A. Although not a requirement for ORDIT the Cardington Special Test is recommended for people considering becoming ADI trainers. Gaining this qualification adds confidence in your ability, from a customer and employer’s perspective. It is recommended that you seek professional tuition from an ORDIT registered trainer who has already gained a Grade A before attempting this stringent test.

See www.direct.gov.uk (Search for Cardington Special Test)

The Institute of Advanced Motorists

The IAM test is the most popular advanced driving test as the test is open to all members of the public. Coaching is carried out by volunteer observers who are members of local groups. To receive coaching you must become an associate member of a local group. The easiest way to do this is by purchasing the ‘Skills for Life’ program. But at a cost of £139 this is not the cheapest advanced test/training available. IAM standards are based on the police driving system as outlined in the police training manual ‘Roadcraft’. All IAM examiners are either present or retired officers. An IAM test pass lasts for life once achieved.

See www.iam.org

The DIAmond Advanced Driving Test

Run by the Driving Instructors Association (DIA), the DIAmond Advanced Test is open to members of the public. It is a similar standard to the ADI part 2 test and is the only advanced test that is marked in the same manner as DSA tests, with the same pass/fail criteria. The test lasts for 60 minutes and includes manoeuvres (excluding emergency stop). As with part 2 tests you need to score fewer than 7 driver faults to pass. Due to its similarity to the ADI part 2 test, this is a useful way of independently testing your readiness and providing valuable experience of driving under test conditions.

The DIAmond Special Test

This test is similar to the DSA Cardington Special Test. It is designed for ADIs looking to further improve their driving standard after passing an advanced test. It is good preparation for ADI’s looking to join the Fleet and ORDIT registers. This test is conducted over 90 minutes and you must receive no more than 2 driver faults in order to receive a pass.

See www.driving.org

The Royal Society for the Prevention of Accidents

RoSPA Advanced Tests are also based on the ‘Roadcraft’ system of driving. Unlike the IAM however they must be retaken every 3 years in order to claim you are still an advanced driver. RoSPA tests are graded at Bronze, Silver and Gold Level. It is generally agreed that RoSPA Bronze is a similar standard to IAM pass level. RoSPA Gold is claimed by many to be the highest standard advanced test open to the public. Training for a RoSPA test is also conducted by volunteers of local groups.

See www.roadar.org

Posted in Driving instructor careers | Tagged , , , | Leave a comment
divide
August 8th, 2011

The Digital Generation

Find the teaching style to suit the learner.

Listening to a radio programme the other day they were talking about yet another increase in the number of ‘Silver Surfers’ and it would seem that the ‘baby boomers’ are slowly being weaned off more traditional methods in order to keep up or even catch up with technology. One lady had said that if it wasn’t for grocery shopping online she would have had to have been in a care home 3 years ago. 

If we take a good look at the current ADI qualification process, it clearly assesses your teaching ability using the bear minimum of resources. A good instructor can get the message across effectively without them so there’s no absolute need for gadgets to present briefings or fancy state-of-the-art diagrams. But, has this moved along with the times and is really what your clients want or even expect? 

Whatever generation we are part of, what we do have to bear in mind are the needs, characteristics and expectations of the generation we are teaching. There’s quite a bit of debate going on concerning generational differences – does each generation learn differently or is this myth? 

Brandon Hall Research are specialists in e-learning and as the name may suggest they conduct in-depth research into various types of learning and produce downloadable reports. Sometimes these reports are free, but mostly they work out quite expensive. However, they do give enough free stuff away to get you thinking. 

Their reports continue the debate on the generational differences and provide some food for thought. As well as the ‘Silver Surfer’ apparently various names are used to describe the generation born in the 1980s and 1990s. These include the Net Generation and the Digital Generation or ‘Millennials’. 

Brandon Hall say;‘Although some experts dispute the existence of generational differences others identify characteristics they believe clearly define this age group. These differences could affect the training decisions you make and according to some experts, Millennials tend to prefer experiential/hands-on learning, working in teams and social networking. They are naturally collaborative and tend to be creative. 

Most do not think of technology as technology – it is just a part of life. They are accustomed to online and cell phone messaging with abbreviated lingua and quick exchanges. They have been described as intuitive visual communicators with good visual-spatial skills who can shift attention rapidly to pay attention, or not, and to respond quickly’.  They are connected (often 24/7) and fast (they expect immediacy and live in the moment). They do, however, like structure and face-to-face learning (but have a low tolerance for boring), and they are achievement-oriented. Millennials also value authenticity and stories. 

This generation has received extensive parental attention, structure, feedback, and coaching. They have been described as “over-parented” and, consequently, may expect “over-coaching” and extensive feedback. – Brandon Hall Research 

My driving school clientele spanned three generations from the ages of 17 to 70; however the vast majority were youngsters with the older learner being the exception. 

It’s likely that the characteristics described by Brandon Hall match the majority of the people that are learning to drive now, and of course some of the people who are beginning to come through the ADI qualification process. Therefore it is crucial as driver trainers to consider these characteristics or traits when designing and delivering training. 

If Millennials tend to prefer experiential/hands-on learning, working in teams and social networking and they are naturally collaborative, surely it is time to extend the boundaries and reconsider the widely held view in this industry that teaching more than one person at a time is unethical, unprofessional or a way of ripping pupils off. 

This often unfair view is perpetuated by the less well  informed and is likely to be based on a throwback to the days of ‘piggybacking’ where instructors saved time by picking up the next pupil and getting them to drop the previous one off. This ‘piggybacking’ was is unfair as it doesn’t take into account the needs of each pupil, however this is far removed from the shared learning experience an expert can deliver. 

In the current ADI qualification process the foundations to 1:1 teaching are embedded, and unfortunately no time at all is spent teaching PDIs how to effectively manage a training session that has more than one participant. This is something that thankfully can be developed over time as part of a programme of continuing professional development (CPD). 

A properly trained ADI can conduct a 2:1 session that can be much more effective and efficient than a 1:1 session. The time spent in the back seat is not ‘down time’ simply awaiting your turn in the driver’s seat; it is managed time giving the opportunity for reflection and assimilation of theory and practice. This method allows for each of the learning styles and for the training cycle to be completed. Teaching time on each lesson can be greatly increased as the need to travel to and from a ‘training ground’ is reduced. Ideas and concerns can be discussed. Coaching can take place and pressure can be taken off a learner that may have hit a learning plateau. Also, as the skills and techniques used in driving are elementary, even if the two participants are at varying levels, repetition of verbal briefings can be reduced to cater for the “Millennial’s” strengths as visual communicators and their low tolerance for boring. 

This is just the tip of the iceberg; each generation will be different, with different needs and expectations, therefore to be a successful industry we need the people in it to develop and embrace new methods and new technology. 

To find out more about more about the new generation of learners you can visit Brandon Hall Research on their website www.brandon-hall.com

Posted in Driving instructor tips | Tagged , , | Leave a comment
divide
July 1st, 2011

How to make a success of your franchise; Tips from an ADI

Firside Jaguars

RED Driving Instructor, Dave Pickford, has found that being proactive has really helped him make a success of his business, and he has kindly shared some of his tips with us to help you do the same.

As Dave was still training and working on a trainee licence, the advice he received from his local Business Development Manager (BDM) was “to go out and make yourself famous.”  Dave really took this on board, and began by getting postcards and leaflets in shop windows, local takeaways, newsagents and coffee shops, as well as posting them door to door.  He also found that the shopping centre promotions helped generate a few leads.

Dave’s advice is “not to sit around and wait for the phone to ring, but to get out there and do what you can to make your phone ring.”

By setting goals of what you would like to earn and knowing how many hours you need to work to reach that target, you can keep yourself motivated and focus on achieving that goal.

By creating your own online presence, you could get your name known.  You could try having your own Facebook page, or using free online directories.  Make sure that you always follow our guidelines on how to do this effectively and get the best results.

You should always stay proactive, looking for any opportunity to promote yourself.  A fantastic example is how Dave Pickford has sponsored his son’s football team, the Firside Jaguars, based in Norwich.  He has provided the team with new shirts and has found that the publicity it has created has been really valuable.  Take a look at the photo of the team on the right.

If you have any other tips you would like to share, post a comment below, or head on over to Facebook and share your ideas.  (Remember, when using the RED brand, you need to get it approved by the marketing team).

Posted in Miscellaneous, Uncategorized | Tagged , , , , , | Leave a comment
divide
June 28th, 2011

Driving Examiners Strike

The DSA have advised that despite the threat of a strike by driving examiners on the 30th of June, pupils with a test booked, still need to attend.  If the test is cancelled on the day, it will be rescheduled by the DSA, however if the pupil does not attend on the day, they will need to rebook their test and will not be entitled to any out of pocket expenses.  Please advise your pupils that if they have a test booked on Thursday 30th, they still need to attend.  This potential strike does not affect theory tests.

Posted in Driving test, Miscellaneous, test, Uncategorized | Tagged , , | Leave a comment
divide
June 8th, 2011

Do you feel there is too much “red tape” surrounding road transportation?

Photo by bisgovuk

You can now share your opinions on various issues surrounding parking and other road transport issues by visiting the RED TAPE CHALLENGE website. This government run site aims to get people’s opinions on the various regulations surrounding different topics affecting different industries, and you can now openly discuss your thoughts about road transport topics. Hurry because this section closes on the 17th of June!

We’d love to hear what you think, so share your opinions here or on Facebook.

Posted in Miscellaneous, Uncategorized | Tagged , , , | Leave a comment
divide
June 3rd, 2011

Unusual road signs

Ever come across a road sign that isn’t as clear as it could be, or a notice that could have been better thought through?  Here at RED Instructor Training we’d noticed a few in our time so we thought we’d compile a selection of some the stranger ones.  Enjoy!

Posted in Uncategorized | Tagged , , | Leave a comment
divide
May 17th, 2011

RED welcome the news of greater powers to protect the public from careless and dangerous drivers

Looking beyond the sensationalism of the term ‘on-the-spot fine’, we feel the most positive aspect of the new powers will be the opportunity to address some of the problems through education. We believe that for those less serious offenders who make genuine mistakes, education and not punishment is the way forward and therefore the most encouraging news announced within these measures is the intention to make much greater use of police approved education courses as an alternative to penalty points and fines.

 

The new powers will effectively be a fixed penalty notice, bringing it in-line with the way speeding offences have been dealt with for some time. Looking at the strategy as a whole, it provides the police with the powers to deal with what is a serious and persistent offence that endangers all road users, including pedestrians.

 

Unfortunately we worry that, yet again, this is all about headlines rather than substance – this strategy relies on detection and with the huge reduction in the numbers of road traffic police on the road over the last ten years, plus further reductions of traffic officers announced recently through the government funding cuts, the practicalities of policing this will be extremely difficult. However, if these can be overcome and it leads to better drivers, we believe this can only be a good thing.

Posted in Uncategorized | Leave a comment
divide
April 14th, 2011

Out of pocket expense form

If your pupil’s driving test is cancelled at short notice, they may be entitled to claim for out of pocket expenses.  The DSA received feedback that the form pupils need to fill in when making this application was difficult to find, so now it has been given its own page which is much easier to find. The link to this new page is here; driving test expenses form, and will be good for you to note in case a pupil’s theory or practical test is cancelled.

Posted in Miscellaneous, test | Leave a comment
divide
RED Instructor Training ©  | Privacy Policy | Terms Of Use | Email us | Site Map |
RED Instructor Training is a division of Driving Results Ltd, 110 St Martin's Lane, London, WC2N 4BA. Registered in England and Wales 07156107